We Rise Strong Together - by Charmaine Baclig and interviewed by Al Gilbert


As the Covid conditions get less dangerous, and it appears that life may be returning to some sense of normal, SVBTA members are taking stock of their situations and looking back on the coping mechanisms we employed to get by. As a part of our series, “Rise Strong Together”, we sat down with SVBTA member Charmaine Baclig, CTE, Sales Manager - Regional Agencies, West at United Airlines, to find out how she managed her work and family balance during these challenging times. Here are her comments:


“Working from home was new to so many when the pandemic hit. My husband worked from

home. My daughters’ schools went 100% online. The only one of us that went out regularly was my son. Working from home was not a new experience for me since our Salesforce has been virtual for quite some time. I had to get accustomed to having others home with me. Before, it was just me and the dog. Another thing I had to get used to was traveling to see my customers.


When we went through our reorganization last summer, my territory went from being the

Greater Bay Area to four different states. Seeing customers isn’t just getting in my car and

driving down the highway. Now it means getting on a plane and a hotel stay. With travel picking up again, I am laser-focused on making sure I eat well, sleep well, and stay connected to my friends and family.


Have you read the book “The 5 Love Languages”? It seems my love language is Acts of

Service. One of the things I love to do is cook. I have been trying out new recipes, many of

which I have found on TikTok and Facebook! I cook most nights. When my kids are home from college, I always cook their favorite dishes. My travel schedule has picked up since April.


Having home-cooked meals balances out the airport, airplane, hotel, and restaurant meals that are unavoidable when traveling. As parents of three adult children (two of which are back to school in Southern California), it’s hard to physically do things together. One thing that we have is constant contact via a family text thread. We regularly share things like what we’re eating, where we’re going, who we’re spending time with. We send pictures, jokes, and TikToks. When we’re together, we often have additional people with us such as friends, and extended family. We watch movies, concerts, TV series, and sports. We play games (Sequence is our latest favorite). We do puzzles. We also enjoy wine and cocktails together.

Besides cooking and hanging out with friends and family, I do enjoy going to the beach. It’s

always been a happy place for me. I don’t bring much: a thermos of tea, a book, and a blanket.


Whether sunny or foggy, it doesn’t matter. When my feet hit the sand and I can feel the ocean spray on my face, I’m home and whole. On my way home from the beach, I’ll usually stop at the local nursery and pick up new plants. During the pandemic, it became my “regular” thing to do.


The United flight benefits I have afforded us more opportunities to spend time together than the average family whose kids are away at school. For this, I am ever so grateful and look forward to traveling more with my family as we emerge from the pandemic.”


Thank you, Charmaine, for sharing these stories with us. We wish everyone best wishes as we

“Rise Stronger Together”


Charmaine Baclig joined United Airlines in 1990 in Los Angeles, California. During her 31 years with United, she has held multiple positions in Sales working in the San Francisco Bay Area. In 2020, she transitioned to a Sales Manager for Regional Agencies managing large regional agency relationships. Charmaine manages customers in California, Utah, Colorado, and Texas. Born and raised in the San Francisco Bay Area, she is a graduate of the University of California at Berkeley. Charmaine resides with her family in Union City. When not flying the Friendly Skies, Charmaine spends her time as a wife, mom to three, entrepreneur, crafts maven, school booster, and philanthropist.




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